Radio and television Ī still photo of a Winston advertisement featuring Fred (right) and Wilma Flintstone (left). In 1955, Winston would take over as the sponsor of Walter Cronkite's news show, as well as Garry Moore's variety show it was at this time that the first television advertisements aired. The first print ad appeared in the Pittsburgh Post-Gazette in September 1954, with an ad in Life following the next month. Gray listened to advertising employees from the William Esty Co., and the slogan 'Winston tastes good like a cigarette ought to' was considered, then replaced by the more succinct 'Winston tastes good like a cigarette should.' Reynolds Tobacco Company, was in charge of marketing Winstons, which were a new addition to the R.J. Beginnings īowman Gray Jr., who later became the president of R. In a departure for the time, the advertising campaign targeted distinct niche groups within the broader market of smokers, such as American Jews and African Americans. The slogan was included in the 1988 edition of Simpson's Contemporary Quotations. Although Adams was a classically trained musician, Margaret Johnson (a singer, pianist, and model) ghost wrote the jingle Johnson and her husband, Travis Johnson, recorded it with their group, the Song Spinners. Lunny produced and directed most of the campaign's content during its early years. The Esty executives Wendell Adams and Arline Lunny were in charge of the overall campaign. deliberately, and ungrammatically, used 'like' rather than 'as' ( subordinating conjunction) in the slogan and jingle. In 1999, Advertising Age included the 'Winston tastes good like a cigarette should' jingle in its list of the 10 best radio and television jingles in the United States during the 20th century. It is one of the best-known American tobacco advertising campaigns. Reynolds used the slogan from Winston's introduction in 1954 until 1972. ' Winston tastes good like a cigarette should' is an advertising slogan that appeared in newspaper, magazine, radio, and television advertisements for Winston cigarettes, manufactured by R. JSTOR ( February 2021) ( Learn how and when to remove this template message).

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